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Choose with more than a follower count.
Explore audience, content, activity and available history. See why we recommend each creator before choosing who to work with.
REACH THE RIGHT AUDIENCE
Find creators
to promote
your business.
We find creators who can make and share content about your business. Compare who they reach, what they create and what they cost. Let us run the campaign, or use our tools to manage it yourself.
✳From one creator to many. Across markets and formats.
ONE CAMPAIGNDifferent voices.
More ways to connect.
More ways to connect.
Product demonstrations
Everyday stories
Different perspectives✓
Different creators. One coordinated campaign.Choose creators → agree the content → check the work
CREATOR MARKETING / BNTYFUL
Pay cash or send products✳Commission or combined deals✳One creator or many✳Your creators or ours
CREATOR MARKETING, IN FOUR MOMENTS
Know the creator.
Build the campaign.
Choose creators, agree what they will make, check their work and pay them. Our team can manage the campaign, or yours can use our tools.
Skip to the interactive exampleBNTYFUL / THE WAY IT WORKSSCROLL TO EXPLORE ↓
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Agree the content and the price.
Decide what each creator will make, where it will appear, when it is due and how you can reuse it. Agree the price and set aside the payment.
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Give good creators a clear direction.
Give each creator room to tell the story in their own style. Your team, BNTYFUL, or both review the work before creators publish on the agreed channels.
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Check the work. Then pay the creator.
Check the content and required published posts. Ask for changes if needed. Release payment when the agreed work is accepted, then review the results available.
EXAMPLE WORKFLOWExplore an example
CHOOSE HOW YOU WORK
Let us run your campaign.
Or run it with our tools.
Two ways to run creator campaigns.
The choice is how much you want us to handle.
Your campaign.
Our team.
We help you choose the creators and the creative approach, then coordinate the work through to the final report.
- A campaign plan and recommended creators
- Creator conversations, costs and agreements
- Content instructions, reviews and revisions
- Checks on completed work, payments and results
Your team.
Our tools.
Run campaigns in-house using our technology for creator deals, approvals, delivery tracking and protected payments.
- Create agreements with your creators
- Bring your creators and manage communications
- Set the work, price, deadlines and review steps
- Review the work before releasing payment
KNOW WHO YOU’RE WORKING WITH
See who you’re hiring
before you decide.
Compare creators before spending your budget. We show you who they reach, what they make and why they could suit your business.
Their audience
How many followers they have, where their audience is and how people respond to their posts, where that information is available.
Their work
Content style, posting frequency, past collaborations and relevant achievements or awards where documented.
Your fit
A score and explanation of why their audience and content suit your business. See the research behind our recommendation.
The proposed deal
What they charge and what they will create. Compare a cash fee, product gifts, sales commission or a combination.
Available information varies by creator and platform. Fit scores guide selection; they do not predict campaign results.
THE RIGHT FIT GOES BEYOND FOLLOWERS
Reach the people
who could become
your customers.
Work with small specialists or established voices, in the markets and languages that suit your audience. Build a deal with one creator or coordinate many around a shared campaign.
Build awareness
Sponsored content, launches and creator stories that introduce your brand.
Put products in people’s hands
Send creators your product or give them access to your software or service. Add a cash fee where agreed.
Build a longer relationship
Pay commission on tracked sales, agree ongoing promotion or work with creators again.
Agree the work.
Protect your payment.
Protect your payment.
Agreed work
Payment set aside
Work checked
Human review
PROTECTION BUILT INTO THE DEAL
Pay for the work
you agreed to.
Your creator payment is set aside before work begins. Check the content and any required published posts. Release payment when the agreed work has been checked and accepted.
If the work does not match the agreement, request changes or use the dispute process. Payment protection covers the agreed work, not a promised number of views or sales.
Talk through your next campaignSHAPE THE WAY YOU WORK
See who does what
in your campaign.
Choose who runs the campaign. Follow the steps to see what you, BNTYFUL and the creator each do.
EXPLORE THE SERVICEILLUSTRATIVE EXAMPLE
An example of a paid creator campaign. Agree the content, publishing channels, reuse permissions and payment terms before work starts.
A LITTLE MORE CLARITY
Good questions.
Straight answers.
What will we know about a creator before we choose?
We assess audience fit, content style and quality, posting activity, credibility and available performance history. You can see why we recommend them, what they would create and what they would cost. Information varies by creator and platform.
Can we bring our own creators?
Yes. Use BNTYFUL for creators you already work with, or ask our team to source and assess new creators for your campaign.
How can we pay or reward creators?
Pay a fee, send products, offer access to your service, pay commission on tracked sales or combine these. One-off posts and ongoing partnerships are both possible. Agree the content, reuse permissions and payment terms before work starts.
How does payment protection work?
Funds are secured and release is tied to delivery under the agreed terms. If there is a disagreement, the submitted work and agreed instructions guide the review. Refunds depend on that process and the campaign terms.
What can we measure?
Delivery and available post-performance data, such as views, engagement and tracked clicks. Sales attribution is included where reliable tracking is in place. We agree the measurement approach with you.
How do I get self-service access?
Choose “Creator / event self-service access” under “How would you like to work?” in the enquiry form. Tell us about your team and the campaigns you want to run so we can discuss access and the appropriate setup.
LET’S MAKE SOMETHING HAPPEN
Tell us what you
want to achieve.
Tell us about the software, product or service you offer and what you want to achieve. We’ll explain how we can help, what’s included and what it would cost.